Are you a advertising magnet?

Card advertising:  The pros and cons

Vehicle advertising can increase exposure. Think about it! You can drive through your town or city.  Customers will be able to write or scan a “QR Code” and have instant access to your website or contact info. They can get your company’s information or even pull your information up on their smartphone without waiting until they get home. It’s a great way to  drive  traffic to your business with little effort.

<iframe width="560" height="315" src="//www.youtube.com/embed/DWSeOszylnU" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="//www.youtube.com/embed/aF8a75XBEG0" frameborder="0" allowfullscreen></iframe>

·         The cost is affordable.  Car stickers or magnets are an affordable option for advertising your business. Services such as Signs Today can provide car advertising products for less than $125 and even less than $25, in some cases. Having a car magnet can be cheap advertising without breaking the bank. Car wraps is another option. Car wraps can be quite expensive, but they can also be an eye catheter. Of course when attending events you will still need to carry a small amount of advertising material. You can also use this your vehicle  as a marketing tool to play music at open air trade shows or at events in local parking lots.

·         Disadvantages

Now that was some of the pros.

Here is some of the disadvantages.

Updating and maintaining your vehicle stickers, magnets, and wraps are an affordable advertising option, but you still need to consider the cost of maintenance and up keep. Wear and tear can happen from water damage, vandalism and material falling off. Stickers can also be faded off by the sun or may start to peel. Replacing a car rap can be quite costly, But most importantly, the cost of maintaining the maintenance on those vehicles can be costly.

Your business is viewed by anyone driving your company vehicle. Once you put a sign on your vehicle that promotes your business, you are in the spotlight and always on stage so being a polite courteous driver is a must. Many companies put the How’s My Driving? tag on vehicles for complaints and sometimes compliments but far too often violations or issues are not addressed but the image of the company may be slightly impacted.

You have to determine what’s best for you. You have to understand the pros and cons.

Before committing maybe draw up a few ideas, graphics, and website and contact info.

This could be your road to success.